Your community is the lifeblood of your brand. When your other social media team members from across the globe need an asset, they can access the notebook directly and find the right image during their working hours. Having an easy-to-share centralized media library can be especially crucial when working with remote teams. Then, you can use tables to organize the images within each note and add clarifications on which image to use for Facebook, Twitter, Instagram, and LinkedIn. For example, you could create notes titled 15 Second Videos, 30 Second Videos, Logos, Product Photos, GIFs, and Infographics. If you’re using Evernote, organize your social media digital assets in a designated notebook where each note is titled with a theme. You need supporting images that you can quickly and easily access and share.
To tell your brand’s story in a compelling way, you need more than just words. For example, using Evernote in combination with a tool like Sprinklr or Hootsuite is a great way to optimize your strategy, track your activity, and review analytics. There are a lot of social media management tools out there, and how you decide to manage your social media comes down to personal preference. It’s important to put together individual platform strategies as well as a general social media strategy, as each platform has a different audience type and deserves its own tailored content strategy. You should keep notes for insights, strategies, and competitive intelligence for each platform you want to support. A well-thought-out and researched social media strategy leads to better audience insight, meets overall marketing objectives, and enriches the online community.
When it comes to strategy, social media managers need to research and dig into what’s happening in the market as well as how they can apply that to their own strategy. That’s why social media pros need to keep an organized digital workspace to stay on top of their game. If you don’t stay organized, you might miss something important.įrom calendars to social media management tools to strategy docs, there is a lot to keep track of. There are new platforms coming to the market all the time, with endless conversations happening on each. Social media moves fast, and there’s a lot of information to absorb, engage with, and amplify.
Social media management is a very strategic job, but it can still be a lot of fun.
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